A COLLECTION OF GOOD WORDS
客户
Customer
The customer is always right.
顾客永远是对的。
There are a lot of people who touch the customer.
有很多人接触客户。
I'd just like to be treated like a regular customer.
我只是想被当作老顾客来对待。
People will buy anything that is 'one to a customer.'
人们会买任何“对顾客来说是一件事”的东西。
Innovation comes from the producer - not from the customer.
创新来自生产者，而不是顾客。
And, of course, customers really need to feel safe and are seeking reassurance when they fly.
当然，客户确实需要感到安全，并在飞行时寻求安慰。
If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.
如果一位顾客没穿鞋就出门了，你一定要找出原因。“不合身”还不够好。
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
所有商业上的成功都依赖于一种被贴上“销售”标签的东西，它至少在短时间内把公司和客户联系在一起。
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
忘掉“品牌”和“定位”吧。一旦你了解了客户的行为，其他一切就都水到渠成了。
Pager companies are very much looking to provide new services to help them regain some of their customer base.
寻呼机公司非常希望提供新的服务，帮助他们重新赢得一些客户基础。
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
支付工资的不是雇主。雇主只处理钱。支付工资的是顾客。
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
只有一个老板。客户。他可以把钱花在别的地方，把公司里从董事长到每一个人都炒了。
KEEP EXPLORING
沿着这个主题，再读几句。
It doesn't matter much where your company sits in its industry ecosystem, nor how vertically or horizontally integrated it is - what matters is its relative 'share of customer value' in the final product or solution, and its cost of producing that value.
你的公司在其行业生态系统中所处的位置并不重要，垂直或水平的整合程度也不重要——重要的是它在最终产品或解决方案中所占的相对“客户价值份额”，以及产生该价值的成本。
One should always try to do the best you possibly can. I'm not in a race to the finish line - I won't put anything out until it's completely ready. You want to keep it special and unique for the customer.
一个人应该尽你所能做到最好。我并不是在赛跑到终点线——我不会把任何东西放在外面，直到它完全准备好。你想让它对顾客来说是特别的，独一无二的。
The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.
信任的力量最难的地方在于它很难建立，也很容易被摧毁。建立信任的本质是强调你和客户之间的相似性。
Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
统计数据表明，当客户抱怨时，企业主和管理者应该对此感到兴奋。抱怨的客户代表着更多业务的巨大机会。
And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.
而且，越来越多的企业真的想做正确的事情。他们自我感觉更好，他们的员工感觉更好，他们的客户也感觉更好。我认为这在跨国公司中也是同样的道理，但是在这种情况下很难表达出来。