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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  • -- Leo Burnett 李奥贝纳

好的广告不仅仅是传播信息。它以欲望和信仰穿透公众的心灵。

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Advertising Information Mind

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Everything starts with yourself, with you making up your mind about what you're going to do with your life. I tell kids that it's a cruel world, and that the world will bend them either left or right, and it's up to them to decide which way to bend.

一切都从你自己开始，从你决定你的人生要做什么开始。我告诉孩子们，这是一个残酷的世界，这个世界会让他们向左或向右弯曲，这取决于他们决定向哪个方向弯曲。

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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

在我看来，在广告中要做到的最伟大的事情是可信，没有什么比产品本身更可信的了。

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Information, usually seen as the precondition of debate, is better understood as its by-product.

通常被视为辩论先决条件的信息，被更好地理解为其副产品。

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Deterrence is the art of producing, in the mind of the enemy, the fear to attack.

威慑是一种艺术，它使敌人产生对进攻的恐惧。

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Advertising is what you do when you can't go see somebody. That's all it is.

广告是当你不能去见某人时所做的事情。就是这样。

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People who want alternative information have to try so hard to find it.

想要其他信息的人必须非常努力地去寻找。

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