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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  • -- Leo Burnett 李奥贝纳

好的广告不仅仅是传播信息。它以欲望和信仰穿透公众的心灵。

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Advertising Information Mind

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I would never jeopardize classified information to be brought out to the public. This information is all open source. There is no reason to worry about classification. It is simply an attempt by bureaucrats to cover their rear ends.

我绝不会把要公之于众的机密信息置于危险境地。这些信息都是开源的。没有理由担心分类。这只不过是官僚们试图掩盖自己的弱点。

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Every time a student walks past a really urgent, expressive piece of architecture that belongs to his college, it can help reassure him that he does have that mind, does have that soul.

每当一个学生经过一幢属于他的学院的非常紧急、富有表现力的建筑时，它都能帮助他确信，他确实有那样的头脑，有那样的灵魂。

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

我相信广告最大的危险之一不是误导人们，而是让他们无聊得要死。

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My dad just imprinted in my mind from a very young age that you always do what you say you're gonna do when you say you're gonna do it.

我爸爸在我很小的时候就在我的脑海里留下了烙印，那就是当你说你要做的时候，你总是说你要做的。

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Novelists have to be adept at controlling the flow of information, and, most crucially, they have to be in charge of the narrative.

小说家必须善于控制信息的流动，最重要的是，他们必须负责叙事。

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Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

让我们把广告推销商品，但也要认识到广告具有广泛的社会责任。

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