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Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  • -- Leo Burnett 李奥贝纳

好的广告不仅仅是传播信息。它以欲望和信仰穿透公众的心灵。

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Advertising Information Mind

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We are more thoroughly an enlightened people, with respect to our political interests, than perhaps any other under heaven. Every man among us reads, and is so easy in his circumstances as to have leisure for conversations of improvement and for acquiring information.

就我们的政治利益而言，我们比世界上任何其他民族都更彻底地是一个开明的民族。我们当中的每一个人都读书，在他所处的环境中，读书是如此的容易，以致于有空闲的时间来讨论进步和获取信息。

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If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce.

如果我要重新开始生活，我倾向于认为我会进入广告行业，而不是几乎任何其他行业。在过去的半个世纪里，现代文明的水平在各民族中普遍提高。

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Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.

我们社会的价值观正在被广告对等式的坚持所破坏:青春等于受欢迎，受欢迎等于成功，成功等于幸福。

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And we've become very doubtful of our information sources, because they're all controlled by these huge multilateral corporations.

我们开始怀疑我们的信息来源，因为他们都是由这些大型的多边公司控制的。

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Speech was given to the ordinary sort or men, whereby to communicate their mind; but to wise men, whereby to conceal it.

演讲是给普通人的，用来交流他们的思想;乃是智慧人的智慧，可以藏起来。

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The mind is just another muscle.

头脑只是另一块肌肉。

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