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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  • -- Michael Schudson 迈克尔·舒德森

很有可能，许多公司在广告上的花费超过了他们自身的最大利益。

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Advertising Interests

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The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

广告之死?我想那是在启示录里。这一天，世界各地的人们都对自己的体重、头发、皮肤、衣柜和香气感到满意。

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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

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I will vote adamantly against the interests of my district if I actually think what I am doing is going to be helpful.

如果我真的认为我所做的是有帮助的，我将坚决地投票反对我的地区的利益。

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The history of the past interests us only in so far as it illuminates the history of the present.

过去的历史只有在阐明现在的历史时，我们才感兴趣。

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