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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  • -- Michael Schudson 迈克尔·舒德森

很有可能，许多公司在广告上的花费超过了他们自身的最大利益。

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Advertising Interests

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Our home had many books due principally to the educational interests of my sister and two brothers, all of whom where serious students engaged in professional studies; my sister became a doctor of medicine and my brothers became lawyers.

我们家有很多书，主要是出于我姐姐和两个哥哥的教育兴趣，他们都是认真学习专业的学生;我姐姐成为了一名医生，我哥哥成为了律师。

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

要知道，你收到的批评的数量可能与你收到的宣传的数量多少多少有关。

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I never retreat from films, as it were, I simply indulge in other interests, that's all.

我从来没有退出过电影，可以说，我只是沉迷于其他兴趣，仅此而已。

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Plan the sale when you plan the ad.

当你为广告做计划的时候，也要做好销售计划。

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