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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  • -- Michael Schudson 迈克尔·舒德森

很有可能，许多公司在广告上的花费超过了他们自身的最大利益。

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Advertising Interests

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It will appear evident upon attentive consideration that equality of intellectual and physical advantages is the only sure foundation of liberty, and that such equality may best, and perhaps only, be obtained by a union of interests and cooperation in labor.

仔细考虑一下，就会发现，智力和身体上的优势的平等是自由的唯一可靠基础，而这种平等可能是最好的，也许只有通过利益联盟和劳动合作才能实现。

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

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The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

广告人是商业产品和国家精神之间的纽带。他必须两者都知道，才能任其一为国效力。

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If we all think only of our own interests, we are headed for collective disaster - just look at what we are doing to our planet's climate.

如果我们都只考虑自己的利益，我们正走向集体灾难——看看我们对地球气候所做的一切。

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