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Any good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.

任何好的广播，不仅仅是奥运会的广播，都应该有它的特色。它应该有信息，应该有一些历史，应该有一些离经叛道的，古怪的，幽默的东西，在需要它的地方，应该有新闻，明智地，它也应该有评论。这是我的理想。

— Bob Costas 科斯塔斯