The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

  • -- Bill Cosby 比尔·科斯比

广告的第一法则是避免具体的承诺,培养令人愉快的模糊。

相关名言

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

你讲的事实越多,你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

没有全国性的广告。所有的广告都是本地的和个人的。这是一个男人或女人在厨房读报纸或在书房看电视。