The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

  • -- Bill Cosby 比尔·科斯比

广告的第一法则是避免具体的承诺,培养令人愉快的模糊。

相关名言

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

每一个广告都应该被看作是对品牌形象这一复杂符号的一种贡献。

Plan the sale when you plan the ad.

当你为广告做计划的时候,也要做好销售计划。