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A good advertisement is one which sells the product without drawing attention to itself.

  • -- David Ogilvy 大卫奥格尔维

好的广告就是不引人注意地推销产品。

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Advertising

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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

目前没有人盈利，因为经济衰退已经开始;广告费用下降了，而费用却上升了。这和你预期的情况不太相符，因为各地的评级都在上升。

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Promise, large promise, is the soul of an advertisement.

承诺，很大的承诺，是广告的灵魂。

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