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It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

  • -- Christopher Lasch 克里斯托弗.拉什

正是广告和消费主义的逻辑支配着大众媒体对现实的描述。

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Reality Logic Advertising

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I think one of the major things a director has to do is to know his subject matter, the subject matter of his script, know the truth and the reality of it. That's very important.

我认为一个导演要做的主要事情之一就是了解他的主题，他剧本的主题，了解真相和现实。这是非常重要的。

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There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lying behind the appearance.

发现这些基本定律没有逻辑的方法。只有一种直觉的方法，那就是感觉表象背后的秩序。

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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

当你可以把芝加哥变成一个你愿意在里面待上三个多小时的城市时，这是一个很棒的广告。

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

真正决定消费者购买与否的是广告的内容，而不是形式。

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Logic is the art of going wrong with confidence.

逻辑是自信出错的艺术。

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Reality is an acquired taste.

现实是一种后天培养的品味。

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