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It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

  • -- Christopher Lasch 克里斯托弗.拉什

正是广告和消费主义的逻辑支配着大众媒体对现实的描述。

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Reality Logic Advertising

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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding.

逻辑:严格按照人类误解的局限和无能来思考和推理的艺术。

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Size is not a reality, but a construct of the mind; and space a construct to contain constructs.

大小不是现实，而是心灵的建构;空间是一个包含结构的结构。

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I'm able to separate fiction and reality. I guess it remains to be seen if other people are.

我能区分小说和现实。我想其他人是否会这样还有待观察。

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Plan the sale when you plan the ad.

当你为广告做计划的时候，也要做好销售计划。

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