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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

  • -- Daniel J. Boorstin 丹尼尔·J·布尔斯廷

我知道任何傻瓜都能写出糟糕的广告，但只有真正的天才才能不去写好广告。

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Advertising

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。

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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.

广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。

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