Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  • -- William Bernbach 威廉·伯恩巴克

广告本质上是说服,而说服恰好不是一门科学,而是一门艺术。

相关名言

The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.

不合逻辑的人是广告追求的对象。这就是为什么广告如此反理性;这就是为什么它的目的不仅在于铲除人的理性,而且在于铲除人的常识。

Advertising is the greatest art form of the twentieth century.

广告是二十世纪最伟大的艺术形式。