Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  • -- William Bernbach 威廉·伯恩巴克

广告本质上是说服,而说服恰好不是一门科学,而是一门艺术。

相关名言

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

大多数人既没有钱在广告上花钱来引起读者的注意,也没有报纸或杂志上的熟人来让他们的书得到评论。

Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!

那些头脑聪明的人知道广告只不过是一堆谎言——你只要看看专利药品的声明就知道了!