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Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

  • -- Zig Ziglar 金克拉

每笔交易都有五个基本障碍:不需要、不需要钱、不着急、没有欲望、没有信任。

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Obstacles Sales Desire

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Obstacles are like wild animals. They are cowards but they will bluff you if they can. If they see you are afraid of them... they are liable to spring upon you; but if you look them squarely in the eye, they will slink out of sight.

障碍就像野兽。他们是懦夫，但如果可能，他们会吓唬你的。如果他们看到你害怕他们……他们很可能向你扑来;但是如果你直视他们的眼睛，他们就会溜走。

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The majority of the senior class of Vassar does not desire my company and I must confess, having read specimens of their thought and sentiments, that I do not desire the company of the majority of the senior class of Vassar.

瓦萨高级阶级的大多数人不愿与我为伍，我必须承认，在阅读了他们思想和情感的样本之后，我不愿与瓦萨高级阶级的大多数人为伍。

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Do not ever say that the desire to "do good" by force is a good motive. Neither power-lust nor stupidity are good motives.

永远不要说用武力“做好事”的愿望是一个好的动机。权力欲和愚蠢都不是好的动机。

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Nowadays a sales conference resembles a Passion play: everybody is invited to participate and marvel at the drama.

如今的销售会议就像一部激情剧:每个人都被邀请参与其中，并为之惊叹。

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Obstacles are those frightful things you see when you take your eyes off your goal.

障碍是当你的眼睛离开你的目标时所看到的可怕的东西。

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