优文网

The more informative your advertising, the more persuasive it will be.

  • -- David Ogilvy 大卫奥格尔维

你的广告提供的信息越多，就越有说服力。

标签

Advertising

相关名言

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

我明白了，没有一个好的客户，就没有一个好的广告;没有一个好的广告，就没有一个好的客户;

阅读 +

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

现代广告的一个巨大领域……不诉诸理性而诉诸情感;就像其他催眠暗示一样，它试图在情感上给对象留下深刻印象，然后让他们在智力上屈服。

阅读 +

热门话题