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The need to be right all the time is the biggest bar to new ideas.

  • -- Edward de Bono 爱德华·德·波诺

对新想法的最大障碍是始终保持正确。

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You know I need that cockiness, the self-belief, arrogance, swagger, whatever you want to call it, I need that on the golf course to bring the best out of myself. So you know once I leave the golf course, you know that all gets left there.

你知道我需要那种自大，自信，自大，狂妄，不管你怎么说，我需要在高尔夫球场上表现出最好的自己。所以你知道，一旦我离开高尔夫球场，你知道所有的东西都被留在那里。

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

你不能只问顾客要什么，然后想法子给他们做什么。当你把它建好时，他们会想要一些新的东西。

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When I was a child, my father taught me to put up my fists like a boy and to be prepared to defend myself at all times.

当我还是个孩子的时候，我的父亲教我像个男孩一样举起拳头，随时准备保护自己。

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Any powerful idea is absolutely fascinating and absolutely useless until we choose to use it.

任何强大的想法都是绝对迷人的，除非我们选择使用它，否则毫无用处。

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Of course we need action, but it should be Just action.

我们当然需要行动，但它应该只是行动。

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