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Plan the sale when you plan the ad.

  • -- Leo Burnett 李奥贝纳

当你为广告做计划的时候，也要做好销售计划。

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Advertising

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Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.

目前没有人盈利，因为经济衰退已经开始;广告费用下降了，而费用却上升了。这和你预期的情况不太相符，因为各地的评级都在上升。

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Advertising is legalized lying.

广告是合法的说谎。

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