Plan the sale when you plan the ad.

  • -- Leo Burnett 李奥贝纳

当你为广告做计划的时候,也要做好销售计划。

相关名言

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

广告是文字的生意,但广告公司却充斥着不会写字的男男女女。他们不能写广告,也不能写计划。他们在大都会歌剧院的舞台上像聋哑人一样无助。

Advertising causes conflicts at exactly the most vulnerable age for children to be in conflict with parents.

广告会在孩子和父母发生冲突的最脆弱的年龄引发冲突。