The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  • -- Michael Schudson 迈克尔·舒德森

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功,消费者的信息环境就越贫乏。

相关名言

Most of these experiments required the reduction of the cosmic ray muon flux in order to be successful, and the group necessarily became expert in the operation of deep underground laboratories.

这些实验大多需要减少宇宙射线的介子通量才能取得成功,而这个小组也必然成为操作深地下实验室的专家。

Those who have always had faith in its final success can do no less than rejoice as if it was our own triumph after five years of daily struggle to impose Cuban music on the European continent.

那些始终对古巴音乐的最终成功抱有信心的人不能不感到高兴,因为这是我们自己的胜利,在把古巴音乐强加给欧洲大陆的五年中,我们每天都在进行斗争。

A person has to remember that the road to success is always under construction. You have to get that through your head. That it is not easy becoming successful.

一个人必须记住成功之路总是在建设中。你得把它记在脑子里。成功并不容易。

In the arts, the critic is the only independent source of information. The rest is advertising.

在艺术领域,批评家是唯一独立的信息来源。剩下的就是广告。

Every linguistic sign is located on two axes: the axis of simultaneity and that of succession.

每个语言符号都位于两个轴上:同时性轴和连续性轴。

Advertising is the 'wonder' in Wonder Bread.

广告是神奇面包的“奇迹”。