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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  • -- Michael Schudson 迈克尔·舒德森

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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Advertising Successful Success

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Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.

我们社会的价值观正在被广告对等式的坚持所破坏:青春等于受欢迎，受欢迎等于成功，成功等于幸福。

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Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it.

永远做你自己，表达你自己，对自己有信心，不要出去寻找一个成功的人格并复制它。

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Most people, after one success, are so cringingly afraid of doing less well that they rub all the edge off their subsequent work.

大多数人在一次成功之后，都非常害怕自己做得不够好，以致于他们在接下来的工作中失去了所有的优势。

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Success is like death. The more successful you become, the higher the houses in the hills get and the higer the fences get.

成功就像死亡。你越成功，山上的房子越高，篱笆越高。

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It was a way out of poverty. It was a way to success. It was a way to education. And it was a way to a brighter day for me.

这是一条摆脱贫困的道路。这是一条通往成功的道路。这是一种受教育的方式。对我来说，这是通往更光明的一天的一条路。

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Advertisements may be evaluated scientifically; they cannot be created scientifically.

可以科学地评价广告;它们不能被科学地创造出来。

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