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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  • -- Michael Schudson 迈克尔·舒德森

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

在工作中，在生活中，在商业中，有一种永恒的冲突，在和平与混乱之间，有一种永恒的斗争。两者都不能被掌握，但都可以被影响。如何去做是成功的关键。

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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

我很少看到真正伟大的广告创造没有一定的混乱，丢弃，弯鼻子，愤怒和完全诅咒。

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That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

当你可以把芝加哥变成一个你愿意在里面待上三个多小时的城市时，这是一个很棒的广告。

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I would love to do a rom-com, but they are not good - good and successful doesn't equate to the same thing.

我很想做一部浪漫喜剧，但它们都不好——好与成功并不等同于一回事。

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Normal science does not aim at novelties of fact or theory and, when successful, finds none.

正常的科学不以新鲜的事实或理论为目标，一旦成功，就什么也找不到。

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The successful revolutionary is a statesman, the unsuccessful one a criminal.

成功的革命者是政治家，不成功的革命者是罪犯。

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