We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  • -- Daniel J. Boorstin 丹尼尔·J·布尔斯廷

我们看广告……发现并扩大我们的欲望。我们总是时刻准备着——甚至是热切地——从一款新产品的发布中发现,我们一直想要的东西,却并不真正了解它。

相关名言

The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

写广告的奥秘主要在于简明扼要地说出人们想要说的话,就像写在信里或告诉熟人一样。

The product that will not sell without advertising will not sell profitably with advertising.

没有广告就卖不出去的产品没有广告就卖不出去。