The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

  • -- Dr. Charles Edwards 查尔斯·爱德华兹博士

你讲的事实越多,你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

相关名言

False facts are highly injurious to the progress of science, for they often endure long; but false views, if supported by some evidence, do little harm, for every one takes a salutary pleasure in proving their falseness.

错误的事实对科学的进步是非常有害的,因为它们往往持续很长时间;但是,错误的观点,如果有一些证据支持,几乎没有什么害处,因为每个人都乐于证明自己的错误。

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

我们没有机会做那么多事情,每个人都应该非常优秀。因为这就是我们的生活。生命短暂,过着过着你就没了,明白吗?这就是我们选择的生活。

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

我一直认为写广告是第二赚钱的写作形式。首先,当然是赎金便条……

Creating fake facts does require a measure of haphazard research, insofar as they need to not just be possible, but also interesting.

制造虚假事实确实需要一些随机的研究,因为它们不仅需要可能,而且还需要有趣。

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

政治广告应该停止。这是唯一一种真正不诚实的广告。这完全是不诚实的。

But once you become successful, everyone has an idea of what you should do.

但是一旦你成功了,每个人都知道你应该做什么。

Give luck a chance to happen.

给运气一个发生的机会。

My success is not who I am.

我的成功不在于我是谁。