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The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

  • -- Dr. Charles Edwards 查尔斯·爱德华兹博士

你讲的事实越多，你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

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Advertising Chance Facts Success

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There are lots of things which I would love to tell him, but in some way, I also feel that I lost the person closest to me. And I got a second chance to live. So in a way I feel that I live for both of us... and I will do my best.

有很多事情我想告诉他，但在某种程度上，我也觉得我失去了最亲近的人。我得到了第二次生存的机会。所以在某种程度上，我觉得我是为我们两个人而活……我会尽我最大的努力。

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

许多制造商私下里质疑广告是否真的能销售他们的产品，但又隐约担心，如果他们停止做广告，竞争对手可能会抢先一步。

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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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If there's ever a place where you can't argue that you can put the facts over here and the text over there and see if they fit, it is surely in anthropology.

如果有一个地方你不能争辩，你可以把事实放在这里，文本放在那里，看看它们是否符合，那肯定是人类学。

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If people have to tell you how successful they are, they really aren't that successful.

如果人们不得不告诉你他们有多成功，他们真的没有那么成功。

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Facts are stupid until brought into connection with some general law.

除非与一般规律相联系，否则事实是愚蠢的。

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I am really not interested or excited by repeating former successes.

我真的对重复过去的成功不感兴趣或兴奋。

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Fiction gives us a second chance that life denies us.

小说给了我们第二次机会，而生活却否定了我们。

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