We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

-- Phil Knight 菲尔·奈特

我们希望耐克成为世界上最好的体育和健身公司。一旦你这么说了，你就有了重点。你最终不会得到翼尖或赞助下一个滚石世界巡演。

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World Focus

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That's the way I look at things - if you focus on the worst case scenario and it happens, you've lived it twice. It sounds like Pollyanna-ish tripe but I'm telling you - it works for me.

这就是我看待事情的方式——如果你关注最坏的情况，它发生了，你已经经历过两次了。这听起来像是盲目乐观，但我告诉你，这对我很有效。

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Remove idleness from the world and soon the arts of Cupid would perish.

从世界上消除懒惰，丘比特的艺术很快就会消亡。

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The best revenge in the world is success.

世界上最好的报复是成功。

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My greatest asset now is my focus.

我现在最大的财富就是我的专注。

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