Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
广告是渺小的艺术。你必须讲述一个完整的故事，并以一种非常简洁的形式传递完整的信息。它约束你删除无关的信息。
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