When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

-- Maurice Saatchi 莫里斯·萨奇

当一个公司在消费者心中拥有一个精确的想法时，它就为一切设定了背景，品牌、产品、服务和体验之间不应该有任何区别。

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Distinction Consumer

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You can't tell a woman who is called by God to teach that she cannot teach the Word of God... So I think the distinction is that there's a difference between the authority of a pastor and a Bible teacher.

你不能告诉一个被神召来教导的女人，她不能教导神的话……所以我认为区别在于牧师和圣经老师的权威是不同的。

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The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

商品的价值——在消费者的心目中——只是预期价格和标签上价格之间的差异。

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We should assume that the end product can be switched off by any consumer who is offended or frightened by it.

我们应该假设最终产品可以被任何被冒犯或害怕它的消费者关掉。

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There are good books and there are bad books, period, that's the distinction.

有好书也有坏书，这就是区别。

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