When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

  • -- Maurice Saatchi 莫里斯·萨奇

当一个公司在消费者心中拥有一个精确的想法时,它就为一切设定了背景,品牌、产品、服务和体验之间不应该有任何区别。

相关名言

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

产品的不断改进和消费者品味的不断提升是大众营销的核心。

Yet God is so one that He admits of distinction, and so admits of distinction that He still remains unity.

然而神是如此的一位,他承认有分别,也承认有分别,所以他仍然保持统一。

There is a sharp distinction between what is remembered, what is told and what is true.

在被记住的、被讲述的和真实的之间有一个明显的区别。