The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  • -- David Ogilvy 大卫奥格尔维

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者,并预先测试你的广告,你将在市场上做得很好。

相关名言

There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

广告支出不足比支出过多浪费的钱更多。几年前有人说,广告支出不足就像买了一张去欧洲的票。你花了你的钱,但你永远也到不了那里。

The advertisers who believe in the selling power of jingles have never had to sell anything.

那些相信广告歌的销售力量的广告商从来没有卖过任何东西。

A language is a dialect with its own army and navy.

一种语言是一种拥有自己的陆军和海军的方言。

I like good strong words that mean something…

我喜欢意味深长的好词……