The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

-- David Ogilvy 大卫奥格尔维

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

标签

Words Advertising

相关名言

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

阅读 +

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

政治广告应该停止。这是唯一一种真正不诚实的广告。这完全是不诚实的。

阅读 +

If you love someone, let them know. Hearts are often broken by words left unsaid.

如果你爱一个人，让他们知道。心常常被未说出口的话所伤。

阅读 +

Lying is done with words and also with silence.

说谎既要用言语，也要用沉默。

阅读 +