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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  • -- David Ogilvy 大卫奥格尔维

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

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Words Advertising

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What you compose with is neither here nor there, you compose with words, or you compose with stone plants and trees, or you compose with events; the Sheriff's officer, or whatever.

你用的不是这里也不是那里，你用的是文字，你用的是石头和树木，你用的是事件;警长什么的。

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When you do an interview with me, you're talking to a cheap imitation of the person that I really am. There's no magic in my words, it's just me talking.

当你在面试我的时候，你是在和一个模仿真实的我说话。我的话里没有什么魔力，只是我在说话。

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。

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The advertising world had space men in it before spacemen existed.

在宇航员出现之前，广告界就有宇航员了。

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