The advertisers who believe in the selling power of jingles have never had to sell anything.

  • -- David Ogilvy 大卫奥格尔维

那些相信广告歌的销售力量的广告商从来没有卖过任何东西。

相关名言

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

出版业是一个非常神秘的行业。很难预测一本书会有什么样的销量或销量,而且广告似乎也没什么用。

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

许多广告背后的哲学是基于一个古老的观点,即每个人都是两个真正的男人——他是他自己,他想成为的人。