The advertisers who believe in the selling power of jingles have never had to sell anything.

  • -- David Ogilvy 大卫奥格尔维

那些相信广告歌的销售力量的广告商从来没有卖过任何东西。

相关名言

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样,完全没有想法——我不在乎执行得有多好,它将会失败。

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

下棋是对人类智力的一种浪费,就像你在广告公司外面能找到的一样。