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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

  • -- Leo Burnett 李奥贝纳

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

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Advertising Team Work Dreams Hope Needs Mankind

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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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I'm not trying to get back on a team, but I have tried to stay in shape just in case a team needs a point guard. A championship team. I wouldn't go to any other team.

我并不是想回到球队，但我一直在努力保持良好的状态，以防球队需要控球后卫。总冠军球队。我不会去其他球队。

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Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.

让你的家人、员工和朋友知道你仍然是同一个人，尽管你的职位伴随着所有的宣传和恶名。

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And books, they offer one hope -- that a whole universe might open up from between the covers, and falling into that universe, one is saved.

而书，他们提供了一个希望——一个完整的宇宙可能会从书皮之间打开，掉进那个宇宙，一个人就得救了。

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It is a mistake to think that we can control the breeding of mankind in the long run by an appeal to conscience.

认为我们可以通过诉诸良知来控制人类的长期繁衍是错误的。

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The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.

对梦的解释是了解大脑无意识活动的捷径。

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We're called to be faithful, to take those first difficult steps--and to leave the results up to God.

我们被呼召要有信心，迈出那些艰难的第一步，把结果留给神。

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Men take only their needs into consideration - never their abilities.

男人只考虑他们的需要，从不考虑他们的能力。

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The proper study of mankind is man in his relation to his deity.

对人类的正确研究是人与神的关系。

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The invariable mark of a dream is to see it come true.

梦想不变的标志是看到它实现。

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Don't come home a failure.

不要以失败告终。

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