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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

  • -- Leo Burnett 李奥贝纳

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

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If you make music for the human needs you have within yourself, then you do it for all humans who need the same things. You enrich humanity with the profound expression of these feelings.

如果你为你内在的人类需求创作音乐，那么你也为所有需要同样东西的人类创作音乐。你用这些情感的深刻表达丰富了人性。

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I don't believe in team motivation. I believe in getting a team prepared so it knows it will have the necessary confidence when it steps on a field and be prepared to play a good game.

我不相信团队激励。我相信让一支球队做好准备，这样它就知道当它踏上赛场时，它会有必要的信心，并准备好踢一场好比赛。

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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

广告是大规模生产的推销术。如果他能与所有的潜在客户面对面交谈，就没有人会费心去使用广告。但是他不能。

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When you have lost hope, you have lost everything. And when you think all is lost, when all is dire and bleak, there is always hope.

当你失去了希望，你就失去了一切。当你认为一切都失去了，当一切都是可怕和凄凉的，总有希望。

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When a nation gives birth to a man who is able to produce a great thought, another is born who is able to understand and admire it

当一个民族诞生了一个能产生伟大思想的人，另一个民族也诞生了一个能理解和欣赏伟大思想的人

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Build for your team a feeling of oneness, of dependence on one another and of strength to be derived by unity.

为你的团队建立一种团结的感觉，相互依赖，团结带来的力量。

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Miracles were just second chances if you really thought about it--second chances when all hope was lost.

奇迹只是第二次机会，如果你仔细想想——当所有的希望都破灭时的第二次机会。

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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

忽视研究的广告人就像忽视敌人信号解码的将军一样危险。

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He was a dreamer, a thinker, a speculative philosopher... or, as his wife would have it, an idiot.

他是一个梦想家、思想家、思考者……或者，就像他妻子说的那样，是个白痴。

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If you can turn your wants into your needs, you can do anything.

如果你能把你的愿望变成你的需要，你就能做任何事。

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We are selling dreams. We are merchants of happiness.

我们在出售梦想。我们是幸福的商人。

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Men are only as loyal as their options.

男人的忠诚取决于他们的选择。

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