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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

  • -- David Ogilvy 大卫奥格尔维

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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Advertising

相关名言

Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

现在的广告太多了，以致于人们常常漫不经心地去阅读它们，因此，有必要用华丽的许诺和雄辩来吸引人们的注意，有时是崇高的，有时是可悲的

阅读 +

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

大多数人既没有钱在广告上花钱来引起读者的注意，也没有报纸或杂志上的熟人来让他们的书得到评论。

阅读 +

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