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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  • -- David Ogilvy 大卫奥格尔维

一些制造商用抽象画来说明他们的广告。只有当我想向读者隐瞒我所做的广告时，我才会这样做。

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Advertising

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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

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