No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

  • -- William Bernbach 威廉·伯恩巴克

无论你有多熟练,你都不可能创造出不存在的产品优势。如果你这么做了,这只是一个噱头,它无论如何都会崩溃。

相关名言

There's a lot of gimmick infringement out there, but that's cool. It's a compliment. But it all started right when I first came into the Garden. I came down to 'Eye of the Tiger' and when I hit the ring with the Sheik, I just put my hand up to my ear by accident, and the crowd got louder. I was like 'Oh, that works.'

有很多侵权的噱头,但这很酷。这是一种恭维。但当我第一次来到花园时,一切都开始了。我来到“老虎之眼”,当我和酋长撞到拳击台时,我不小心把手举到耳朵上,人群越来越大。我说,‘哦,那行得通。’

One hundred victories in one hundred battles is not the most skillful, subduing the other's military without battle is the most skillful.

是故百战百胜,非善之善者也;不战而屈人之兵,善之善者也。

Awards are only a publicity gimmick.

奖项只是一种宣传噱头。