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No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

无论你有多熟练，你都不可能创造出不存在的产品优势。如果你这么做了，这只是一个噱头，它无论如何都会崩溃。

— William Bernbach 威廉·伯恩巴克

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There's a lot of gimmick infringement out there, but that's cool. It's a compliment. But it all started right when I first came into the Garden. I came down to 'Eye of the Tiger' and when I hit the ring with the Sheik, I just put my hand up to my ear by accident, and the crowd got louder. I was like 'Oh, that works.'

有很多侵权的噱头，但这很酷。这是一种恭维。但当我第一次来到花园时，一切都开始了。我来到“老虎之眼”，当我和酋长撞到拳击台时，我不小心把手举到耳朵上，人群越来越大。我说，‘哦，那行得通。’

Hulk Hogan 胡克·霍根
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