把这一句，留给此刻的你

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

— Morris Hite 斯海特

相关主题商业记忆广告

读懂以后，再练一练

阅读方法读懂一句英文：先找主干，再看转折

A LITTLE ENCOURAGEMENT

给此刻的你，一点向前的力量。

继续读好句 ↗

关于学习、善意与成长，读一句，再想一想。

There exists only the present instant... a Now which always and without end is itself new. There is no yesterday nor any tomorrow, but only Now, as it was a thousand years ago and as it will be a thousand years hence.

只存在于当下……一个永远没有尽头的“现在”本身就是新的。没有昨天，也没有明天，只有现在，就像一千年前一样，就像一千年后一样。

Meister Eckhart 爱克哈特

All differences in this world are of degree, and not of kind, because oneness is the secret of everything.

世界上所有的差异都是程度上的，而不是种类上的，因为统一是一切的秘密。

Swami Vivekananda 辨喜

Character is doing what you don't want to do but know you should do.

品格是做你不想做但知道你应该做的事。

Joyce Meyer 乔依丝·迈尔