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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

  • -- Leo Burnett 李奥贝纳

任何认为人们可以被愚弄或摆布的人对人的估计都是不准确的，而且非常低，而且他在广告方面也不会做得很好。

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People go back to the stuff that doesn't cost a lot of money and the stuff that you don't have to hand money to over and over again. Stuff that you get for free, stuff that your older brother gives you, stuff that you can get out of the local library.

人们回到那些不需要花很多钱的东西上，那些你不需要一遍又一遍地花钱的东西上。你可以免费得到的东西，你哥哥给你的东西，你可以从当地图书馆得到的东西。

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If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

如果你曾经有幸创造了一个伟大的广告活动，你很快就会看到另一家广告公司窃取了它。这很恼人，但别让它困扰你;没有人通过模仿别人的广告来建立自己的品牌。

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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

广告会腐蚀编辑吗?是的，但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。

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I think people who sample are cheating. It is like people who do collages. Use all of your own stuff.

我认为取样的人在作弊。这就像做拼贴画的人。使用所有你自己的东西。

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