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Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

  • -- Leo Burnett 李奥贝纳

我很少看到真正伟大的广告创造没有一定的混乱，丢弃，弯鼻子，愤怒和完全诅咒。

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Advertising

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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

在声明中任何表面上的欺骗都是代价高昂的，不仅要以广告为代价，而且要对客户产生有害影响，因为客户认为自己被误导了。

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In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

在广告业，我因为不得不与客户打交道而感到沮丧。那是我唯一一次真正在一个合适的办公室工作，我不喜欢——就这么简单。

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