The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

  • -- Daniel Starch 斯塔奇

对广告最简单的定义,也是最可能通过严格检验的定义,就是广告是以印刷形式销售的。

相关名言

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

大多数人既没有钱在广告上花钱来引起读者的注意,也没有报纸或杂志上的熟人来让他们的书得到评论。

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样,完全没有想法——我不在乎执行得有多好,它将会失败。