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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  • -- William Bernbach 威廉·伯恩巴克

广告没有好坏之分。一时的好，一时的坏。研究能让你陷入过去。

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Research Trap

相关名言

I'm a great believer in research. I have to know about a place before I write a story that is set in that place.

我非常相信研究。在我写故事之前，我必须了解一个地方。

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I've always got into stunts; even at drama school, I was falling down trap doors, and swinging in on ropes.

我总是喜欢特技表演;即使在戏剧学校，我也会从活板门上摔下来，然后用绳子荡进去。

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If you don't invest in basic research at some stage you start losing the basis of applied research.

如果你在某个阶段不投资于基础研究，你就开始失去应用研究的基础。

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The fox does not go twice into the same trap.

狐狸不会两次掉进同一个陷阱。

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