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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  • -- William Bernbach 威廉·伯恩巴克

广告没有好坏之分。一时的好，一时的坏。研究能让你陷入过去。

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Research Trap

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For most of human history we have searched for our place in the cosmos. Who are we? What are we? We find that we inhabit an insignificant planet of a hum-drum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are.

在人类历史的大部分时间里，我们一直在宇宙中寻找自己的位置。我们是谁?我们是什么?我们发现自己居住在一颗不起眼的行星上，它是一颗平凡的恒星，迷失在一个星系中，隐藏在宇宙某个被遗忘的角落里，而宇宙中就有这样一个角落。

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I basically did all the library research for this book on Google, and it not only saved me enormous amounts of time but actually gave me a much richer offering of research in a shorter time.

我基本上在谷歌上为这本书做了所有的图书馆研究，它不仅为我节省了大量的时间，而且在更短的时间内为我提供了更丰富的研究内容。

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I sometimes fall into the trap of doing what I think I should be doing rather than what I want to be doing.

我有时会陷入这样的陷阱:做我认为应该做的事，而不是我想做的事。

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Marriage is obsolete and a trap.

婚姻是过时的陷阱。

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