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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  • -- William Bernbach 威廉·伯恩巴克

广告没有好坏之分。一时的好，一时的坏。研究能让你陷入过去。

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Research Trap

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I'll kind of get interested in a subject and I won't know why. It'll be in my head for many years and I'll say, 'Do I know enough here to research?'

我会对一门学科感兴趣，但我不知道为什么。这将在我的脑海中萦绕多年，我会问自己，‘我在这里的知识是否足以进行研究?’

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I have this kind of mild nice-guy exterior, but inside my heart is like a steel trap.

我有一副温柔善良的外表，但我的内心就像一个钢铁陷阱。

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The latest research has revealed that women have a higher IQ than men.

最新研究显示，女性的智商比男性高。

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There is no such thing as a value trap. There are investing mistakes.

没有所谓的价值陷阱。这是投资失误。

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