There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  • -- William Bernbach 威廉·伯恩巴克

广告没有好坏之分。一时的好,一时的坏。研究能让你陷入过去。

相关名言

It is important to fund young researchers who want to do curiosity-driven research. Curiosity-driven research is a part of life. Some people are curious. They want to learn more about nature and society should help that. It's like art: you can learn more and bring more beauty.

资助那些想做好奇心驱动研究的年轻研究人员是很重要的。好奇心驱动的研究是生活的一部分。有些人很好奇。他们想了解更多关于自然和社会的知识,这应该有所帮助。这就像艺术:你可以学到更多,带来更多的美丽。

The creative act lasts but a brief moment, a lightning instant of give-and-take, just long enough for you to level the camera and to trap the fleeting prey in your little box.

这种创造性的行为只持续了很短的一段时间,就像闪电一样的给予和接受,这段时间刚好够你把相机调平,把稍纵即逝的猎物困在你的小盒子里。

I'll kind of get interested in a subject and I won't know why. It'll be in my head for many years and I'll say, 'Do I know enough here to research?'

我会对一门学科感兴趣,但我不知道为什么。这将在我的脑海中萦绕多年,我会问自己,‘我在这里的知识是否足以进行研究?’

I have this kind of mild nice-guy exterior, but inside my heart is like a steel trap.

我有一副温柔善良的外表,但我的内心就像一个钢铁陷阱。