There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

  • -- William Bernbach 威廉·伯恩巴克

广告没有好坏之分。一时的好,一时的坏。研究能让你陷入过去。

相关名言

It would be wrong to assume that one must stay with a research programme until it has exhausted all its heuristic power, that one must not introduce a rival programme before everybody agrees that the point of degeneration has probably been reached.

如果认为一个人必须坚持一个研究项目,直到它用尽了所有的启发式能力,在所有人都同意可能已经达到堕落的地步之前,他不能引入一个竞争对手的项目,这将是错误的。

Research has shown that a barren environment is much more damaging to baby animals than it is to adult animals. It does not hurt the adult animals the same way it damages babies.

研究表明,与成年动物相比,贫瘠的环境对幼小动物的危害要大得多。它不会像伤害婴儿那样伤害成年动物。

There is no such thing as a value trap. There are investing mistakes.

没有所谓的价值陷阱。这是投资失误。

When elephant steps on a trap, no more trap.

大象踩到陷阱,陷阱就消失了。