把这一句，留给此刻的你
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
广告会腐蚀编辑吗?是的，但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。
— David Ogilvy 大卫奥格尔维
同一主题，不同的表达
更多好句 ↗A good advertisement is one which sells the product without drawing attention to itself.
好的广告就是不引人注意地推销产品。
David Ogilvy
大卫奥格尔维
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
有很多广告比产品好得多。当这种情况发生时，好的广告只会让你更快地破产。
Jerry Della Femina
杰瑞·德拉·费米纳
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。
Leo Bogart
博加特
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
生活在广告的时代，我们总是幻想破灭。完美的生活每天都在我们面前展开，但它一触即变，枯萎了。
Joseph Priestley
约瑟夫·普里斯特利
Advertising moves people toward goods; merchandising moves goods toward people.
广告使人们转向商品;商品营销将商品推向人们。
Morris Hite
斯海特
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
价值数百万美元的广告几乎不尊重读者的智慧，简直就是赤裸裸的侮辱。
James Randolph Adams
詹姆斯·伦道夫·亚当斯