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Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

  • -- David Ogilvy 大卫奥格尔维

广告会腐蚀编辑吗?是的，但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。

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Advertising Editors

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Machines aren't replacing proofreaders at all. Copy editors, who proofread and much, much more, use spellcheck as a tool but read every word that appears in the paper.

机器根本没有取代校对员。文案编辑，校对和更多，更多，使用拼写检查作为工具，但阅读每一个出现在报纸上的单词。

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

广告的第一法则是避免具体的承诺，培养令人愉快的模糊。

阅读 +

There are plenty of bad editors who try to impose their own vision on a book.

有很多糟糕的编辑试图把自己的观点强加在一本书上。

阅读 +

Advertising isn't a science. It's persuasion. And persuasion is an art.

广告不是一门科学。这是说服。说服是一门艺术。

阅读 +

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