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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

  • -- Leo Bogart 博加特

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

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Advertising Myths Ideas Success

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It was amazing to watch him in the darkroom at an advanced age, still get excited when the results were pleasing. He still struggled like we all do in the darkroom and he struggled behind the camera, and when he had a success he was beaming.

看着他在暗室里垂垂老矣，结果令人满意时依然兴奋不已，这真是令人惊奇。他仍然像我们在暗室里一样挣扎着，在摄像机后面挣扎着，当他成功的时候，他笑了。

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No matter what a woman's appearance may be, it will be used to undermine what she is saying and taken to individualize - as her personal problem - observations she makes about the beauty myth in society.

无论一个女人的外貌如何，它都会被用来破坏她所说的话，并被用来个性化——作为她的个人问题——她对社会上的美丽神话所做的观察。

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Good designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.

优秀的设计师可以在混乱中创造常态;他们可以通过组织和操纵文字和图片来清晰地表达思想。

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One of the ideas behind doing this acoustic record is that I didn't want to have to produce it by committee.

制作这张唱片的想法之一是我不想让委员会来制作它。

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News represents another form of advertising, not liberal propaganda.

新闻代表着另一种形式的广告，而不是自由主义的宣传。

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All successful revolutions are the kicking in of a rotten door.

所有成功的革命都是破门而入。

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Advertising is the 'wonder' in Wonder Bread.

广告是神奇面包的“奇迹”。

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I am attracted to myths.

我被神话所吸引。

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