优文网

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

  • -- Leo Bogart 博加特

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

标签

Advertising Myths Ideas Success

相关名言

I see nothing wrong with the human trait to desire. In fact, I consider it integral to our success mechanism. Becoming attached to what we desire is what causes the trouble. If you must have it in order to be happy, then you are denying the happiness of the here and now.

我看不出人类的欲望有什么不对。事实上，我认为它是我们成功机制的组成部分。执着于我们所渴望的东西会带来麻烦。如果你必须拥有幸福，那么你就是在否认此时此地的幸福。

阅读 +

No matter what a woman's appearance may be, it will be used to undermine what she is saying and taken to individualize - as her personal problem - observations she makes about the beauty myth in society.

无论一个女人的外貌如何，它都会被用来破坏她所说的话，并被用来个性化——作为她的个人问题——她对社会上的美丽神话所做的观察。

阅读 +

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

大多数人既没有钱在广告上花钱来引起读者的注意，也没有报纸或杂志上的熟人来让他们的书得到评论。

阅读 +

Further, for once, I like the idea that people who think I'm a constant voice for the furthering of the imagination have to see that interest in a more materialistic fashion.

此外，这一次，我喜欢这样的想法:那些认为我是推动想象力不断发展的声音的人，必须以一种更唯物主义的方式来看待这种兴趣。

阅读 +

We can keep from a child all knowledge of earlier myths, but we cannot take from him the need for mythology.

我们可以不让孩子知道早期神话的所有知识，但我们不能剥夺他对神话的需要。

阅读 +

The list of sins committed by advertising is limited only by the creativity of its critics.

广告所犯的罪仅受其批评者创造力的限制。

阅读 +

There is a woman behind every man's success, standing with him,or standing against him.

每个男人的成功背后都有一个女人，她支持他，也反对他。

阅读 +

Nothing like a nighttime stroll to give you ideas.

没有什么比夜间散步更能给你灵感了。

阅读 +

热门话题