While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

  • -- Jef I. Richards 杰夫理查兹

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。

相关名言

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

从经济学的角度来看,广告实际上是一个简单的现象。它只是一种个人销售力量的替代品——如果你愿意,可以说是大声叫卖商品的商人的延伸。

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

任何认为人们可以被愚弄或摆布的人对人的估计都是不准确的,而且非常低,而且他在广告方面也不会做得很好。