While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

  • -- Jef I. Richards 杰夫理查兹

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。

相关名言

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

如果商业是我们经济的引擎,那么广告就是火花。负责任的广告商是让我们走在正确道路上的动力,引领我们走向一个更富裕、更仁慈的社会。

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

你今天在电视上看到的许多杂乱的广告都是委员会的产物。委员会可以批评广告,但决不能允许他们制作广告。