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If we ever do end up acting just like rats or Pavlov's dogs, it will be largely because behaviorism has conditioned us to do so.

  • -- Richard Rosen 理查德·罗森

如果我们最终真的像老鼠或巴甫洛夫的狗一样行事，那很大程度上是因为行为主义已经使我们习惯于这样做。

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Acting Behavior

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The type of fig leaf which each culture employs to cover its social taboos offers a twofold description of its morality. It reveals that certain unacknowledged behavior exists and it suggests the form that such behavior takes.

每种文化都用遮羞布覆盖其社会禁忌，这种遮羞布对其道德有双重描述。它揭示了某些未被承认的行为的存在，并指出了这种行为的形式。

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Sean's a better person when he's directing. He becomes a queen when he's an actor. And he's so unhappy when he's acting.

当肖恩导演的时候，他是个更好的人。当他是演员时，他就成了女王。他在演戏的时候很不开心。

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Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

忘掉“品牌”和“定位”吧。一旦你了解了客户的行为，其他一切就都水到渠成了。

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My sister started acting professionally when she was twelve, but I wanted to go to college first.

我妹妹十二岁时开始表演，但我想先上大学。

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