If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

-- Leo Burnett 李奥贝纳

如果你不能把自己变成你的客户，你可能根本就不应该从事广告写作业务。

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Customers Client

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I still owe a duty of loyalty to my clients and former clients, so I cannot specify which clients I did not especially find congenial, but the cause was the same.

我仍然对我的客户和以前的客户负有忠诚的义务，所以我不能具体说明哪些客户不是我特别中意的，但原因是一样的。

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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

你不能只问顾客要什么，然后想法子给他们做什么。当你把它建好时，他们会想要一些新的东西。

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Repetition makes reputation and reputation makes customers.

重复创造声誉，声誉创造顾客。

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If you fire people, you fire customers.

如果你解雇员工，你就是在解雇客户。

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