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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.

  • -- Leo Burnett 李奥贝纳

广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。

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We're full all the time. And people do have good success and I think one of the programs at the center, the Continuing Care, helps them with their success. Because it's difficult the first year.

我们一直都很忙。人们确实取得了很好的成功，我认为该中心的一个项目，持续护理，帮助他们取得成功。因为第一年很难。

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The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

你讲的事实越多，你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。

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I just think people should be able to express themselves.

我只是认为人们应该能够表达自己。

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