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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.

  • -- Leo Burnett 李奥贝纳

广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。

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When you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable.

当你旅行的时候，请记住，一个国家不是为了让你感到舒适而设计的。它的设计是为了让自己的人民感到舒适。

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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

在我看来，在广告中要做到的最伟大的事情是可信，没有什么比产品本身更可信的了。

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Many a small thing has been made large by the right kind of advertising.

许多小事情通过正确的广告而变得大。

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People never change. They just become more of who they really are.

人永远不会改变。他们只是变得更真实。

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