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Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

广告是文字的生意,但广告公司却充斥着不会写字的男男女女。他们不能写广告,也不能写计划。他们在大都会歌剧院的舞台上像聋哑人一样无助。

— David Ogilvy 大卫奥格尔维

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