What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  • -- David Ogilvy 大卫奥格尔维

真正决定消费者购买与否的是广告的内容,而不是形式。

相关名言

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商,他把他的啤酒卖给那些从未看过他的广告的人,比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

A lot of kids do not know my club exists yet. I did not do any big advertising, and that's what I might do in the next two or three weeks, put something in the paper.

很多孩子还不知道我的俱乐部存在。我没有做任何大的广告,在接下来的两三个星期里,我可能会这样做,在报纸上发表一些东西。