What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  • -- David Ogilvy 大卫奥格尔维

真正决定消费者购买与否的是广告的内容,而不是形式。

相关名言

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

在做广告的时候,最好把自己想象成某个潜在客户客厅里的不速之客,他拥有让你瞬间消失的魔力。

Advertising doesn't create a product advantage. It can only convey it.

广告不能创造产品优势。它只能传达它。