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Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

  • -- Thomas Wolfe 托马斯·沃尔夫

出版业是一个非常神秘的行业。很难预测一本书会有什么样的销量或销量，而且广告似乎也没什么用。

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Advertising Mysterious Publishing

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Because publishing is becoming more business-oriented each day with more examination of the bottom line, it's harder to break out than ever.

由于出版业越来越以商业为导向，对利润的审查越来越多，它比以往任何时候都更难突破。

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I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

我相信广告最大的危险之一不是误导人们，而是让他们无聊得要死。

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There is nothing as mysterious as a fact clearly described. I photograph to see what something will look like photographed.

没有什么比清楚地描述一个事实更神秘的了。我拍照是为了看看照片上的东西会是什么样子。

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Publishing the lyric books, poetry or comics of other musicians I know. That's the thing I really want to break into!

出版我认识的其他音乐家的抒情书籍、诗歌或漫画。这才是我真正想闯进去的地方!

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Also, I think there are huge reactions sometimes, which are also mysterious.

此外，我认为有时会有巨大的反应，这也是神秘的。

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Advertising doesn't create a product advantage. It can only convey it.

广告不能创造产品优势。它只能传达它。

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