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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  • -- William Feather 费瑟

许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。

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Advertising Observation Philosophy Journalist

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Have you learned the lessons only of those who admired you, and were tender with you, and stood aside for you? Have you not learned great lessons from those who braced themselves against you, and disputed passage with you?

你是否只从那些仰慕你、温柔待你、支持你的人身上吸取了教训?那些与你争竞，与你争竞的，岂不是给你大教训吗?

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The observation of others is coloured by our inability to observe ourselves impartially. We can never be impartial about anything until we can be impartial about our own organism.

我们无法公正地观察自己，这影响了我们对他人的观察。在我们对自己的有机体不公正之前，我们永远不可能对任何事情公正。

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As if it harm’d me, giving others the same chances and rights as myself-as if it were not indispensable to my own rights that others possess the same.

好像它伤害了我，给别人和我一样的机会和权利——好像别人拥有和我一样的权利并不是我自己的权利所不可缺少的。

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There is no better proof of a man's being truly good than his desiring to be constantly under the observation of good men.

一个人要想成为真正的好人，最好的证据莫过于他希望经常受到好人的监视。

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The product that will not sell without advertising will not sell profitably with advertising.

没有广告就卖不出去的产品没有广告就卖不出去。

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Well, I don't know how astute I am, but I did want to be a journalist when I was growing up.

我不知道自己有多精明，但我小时候确实想成为一名记者。

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It is not that I am mad, it is only that my head is different from yours.

不是我疯了，只是我的脑袋和你的不一样。

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Advertising is the life of trade.

广告是商业的生命。

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