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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  • -- William Feather 费瑟

许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。

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Advertising Observation Philosophy Journalist

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Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

特别感兴趣的出版物应该意识到，如果他们吸引了足够的广告和读者来盈利，兴趣就没有那么特别了。

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There is no better proof of a man's being truly good than his desiring to be constantly under the observation of good men.

一个人要想成为真正的好人，最好的证据莫过于他希望经常受到好人的监视。

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Absurdity is one of the most human things about us: A manifestation of our most advanced and interesting characteristics.

荒谬是我们身上最人性化的东西之一:它体现了我们最先进、最有趣的特点。

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Advertising treats all products with the reverence and the seriousness due to sacraments.

广告对待所有产品的崇敬和严肃由于圣礼。

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There is your truth and there is my truth. As for the universal truth, it does not exist.

这是你的真理，这是我的真理。至于普遍真理，它并不存在。

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But on the other hand, I don't actively seek out stories or hunt them down.

但另一方面，我也不主动去寻找或寻找故事。

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You can observe a lot just by watching.

你可以通过观察观察到很多。

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The beautiful uncut hair of graves.

坟墓里美丽的未剪掉的头发。

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