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The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  • -- William Feather 费瑟

许多广告背后的哲学是基于一个古老的观点，即每个人都是两个真正的男人——他是他自己，他想成为的人。

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Advertising Observation Philosophy Journalist

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We cannot observe external things without some degree of Thought; nor can we reflect upon our Thoughts, without being influenced in the course of our reflection by the Things which we have observed.

没有一定程度的思考，我们无法观察外部事物;我们也不能不受我们所观察到的事物的影响而反思我们的思想。

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A true critic ought to dwell upon excellencies rather than imperfections, to discover the concealed beauties of a writer, and communicate to the world such things as are worth their observation.

一个真正的评论家应该专注于优点而不是缺点，去发现一个作家隐藏的美，并向世界传达那些值得他们观察的东西。

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The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

你讲的事实越多，你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

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I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

我一直认为写广告是第二赚钱的写作形式。首先，当然是赎金便条……

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When a language dies, a way of understanding the world dies with it, a way of looking at the world.

当一种语言消亡时，一种理解世界的方式也随之消亡，一种看待世界的方式也随之消亡。

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An egotist is a person of low taste - more interested in himself than in me.

自我主义者是一个品味低下的人——对自己比对我更感兴趣。

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When they tell you to grow up, they mean stop growing.

当他们告诉你要长大，他们的意思是停止成长。

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A willow before the wind.

风前的柳树。

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