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Promise, large promise, is the soul of an advertisement.

  • -- Samuel Johnson 塞缪尔·约翰逊

承诺，很大的承诺，是广告的灵魂。

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Advertising

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Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

现在的广告太多了，以致于人们常常漫不经心地去阅读它们，因此，有必要用华丽的许诺和雄辩来吸引人们的注意，有时是崇高的，有时是可悲的

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The caterpillar does all the work but the butterfly gets all the publicity

毛毛虫做所有的工作，但蝴蝶得到所有的宣传

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