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The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

  • -- Terry Semel 特里·塞梅尔

互联网和雅虎已经成为品牌广告的“必购品”。

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Internet Advertising

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People are mostly focused on defending the computers on the Internet, and there's been surprisingly little attention to defending the Internet itself as a communications medium. [We] need to pay some more attention to that, because it's actually kind of fragile.

人们主要关注的是保护互联网上的计算机，但令人惊讶的是，很少有人关注保护互联网本身作为一种通信媒介。(我们)需要对此给予更多关注，因为它实际上有点脆弱。

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

许多制造商私下里质疑广告是否真的能销售他们的产品，但又隐约担心，如果他们停止做广告，竞争对手可能会抢先一步。

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The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.

广告人是商业产品和国家精神之间的纽带。他必须两者都知道，才能任其一为国效力。

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For me that's what's fascinating about the internet, that aggregate thing.

对我来说，这就是互联网的迷人之处。

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