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There is no such thing as a permanent advertising success.

  • -- Leo Burnett 李奥贝纳

没有永久的广告成功。

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Advertising Success

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I don't divide the world into the weak and the strong, or the successes and the failures, those who make it or those who don't. I divide the world into learners and non-learners.

我不会把世界分成强者和弱者，成功和失败，成功的人和失败的人，成功的人和失败的人。我把世界分为学习者和非学习者。

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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

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The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

真正的事实是没有人读广告。人们读他们感兴趣的东西，有时是广告。

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Oh, well, I'd like to have commercial success. I guess.

哦，好吧，我想取得商业上的成功。我猜。

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