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The first problem of communication is getting people's attention.

  • -- Chip Heath 奇普·希思

沟通的第一个问题是引起人们的注意。

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Problem

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The real problem is arranging that experience in a way that tells a story, which is just incredible enough to be interesting, but credible enough to be believed.

真正的问题在于，如何将这种体验安排成一种能够讲述故事的方式，既令人难以置信，又足够有趣，又足够可信，让人相信。

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The problem most nonprofits have is that they are run by romantics who are great to hang out with, but they have no clue.

大多数非营利组织所面临的问题是，他们是由浪漫主义者经营的，这些人很好相处，但他们却毫无头绪。

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