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Advertising is the 'wonder' in Wonder Bread.

  • -- Jef I. Richards 杰夫理查兹

广告是神奇面包的“奇迹”。

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Advertising

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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

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