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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  • -- Rosser Reeves 里夫斯

从经济学的角度来看，广告实际上是一个简单的现象。它只是一种个人销售力量的替代品——如果你愿意，可以说是大声叫卖商品的商人的延伸。

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Simple Personal Advertising

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To be interested in the public good we must be disinterested, that is, not interested in goods in which our personal selves are wrapped up.

要对公共利益感兴趣，我们就必须不感兴趣，也就是说，不感兴趣的是与我们个人利益息息相关的东西。

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

要知道，你收到的批评的数量可能与你收到的宣传的数量多少多少有关。

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For me it's a simple sport and a simple way to live these seven or eight years of maximum sport.

对我来说，这是一项简单的运动，一种简单的方式来度过这七年或八年的最大运动。

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It is fatal to be a man or woman pure and simple: one must be a woman manly, or a man womanly.

单纯地做一个男人或女人是致命的:一个人必须是一个有男子气概的女人，或者一个有女人味的男人。

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As actors we give so much of ourselves away so I like to keep my personal life to myself.

作为演员，我们付出了太多，所以我喜欢把我的个人生活留给自己。

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The more informative your advertising, the more persuasive it will be.

你的广告提供的信息越多，就越有说服力。

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