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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  • -- Rosser Reeves 里夫斯

从经济学的角度来看，广告实际上是一个简单的现象。它只是一种个人销售力量的替代品——如果你愿意，可以说是大声叫卖商品的商人的延伸。

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Simple Personal Advertising

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So basically it's very simple: to start with, if you want to win the match, you shouldn't be afraid of him. There are still many, many things to do, but above all this is the most important: Don't be scared of him!

所以基本上很简单:首先，如果你想赢得比赛，你不应该害怕他。还有很多很多事情要做，但最重要的是:不要害怕他!

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Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

去掉广告，使个人或公司不能宣传其产品及其优点，整个社会和经济就会发生变化。广告的敌人就是自由的敌人。

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I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.

我喜欢把人造黄油或软饮料之类的简单广告剪辑在一起——各种各样愚蠢的产品——但我试图让这些广告与众不同。

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I think it's better to have your personal life and your work life separate. That way they don't corrupt each other, so to speak.

我认为把你的个人生活和工作分开比较好。这样他们就不会互相腐蚀，可以这么说。

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There are a lot of things that I have not shared that I will never share. I do have a personal private life.

有很多事情我没有分享，我永远也不会分享。我有自己的私人生活。

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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

忽视研究的广告人就像忽视敌人信号解码的将军一样危险。

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