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Celebrity culture, it's everywhere, isn't it? It's reality TV, Big Brother. I didn't become a footballer to be famous, I became a footballer to be successful. I didn't want to be famous. Now people want to be famous. Why? Why would you want people following you about all day?

  • -- Ryan Giggs 瑞恩·吉格斯

名人文化无处不在，不是吗?这是真人秀，老大哥。我不是为了出名而成为一名足球运动员，我是为了成功而成为一名足球运动员。我不想出名。现在人们想出名。为什么?你为什么要别人整天跟着你?

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Reality Successful Success

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I always knew I'd be in music in some sort of capacity. I didn't know if I'd be successful at it, but I knew I'd be doing something in it. Maybe get a job in a record store. Maybe even play in a band. I never got into this to be a star.

我一直都知道我能在音乐方面有所作为。我不知道我是否能成功，但我知道我会在其中有所作为。也许在唱片店里找份工作。甚至可以在乐队里演奏。我从没想过要当明星。

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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There was a time when meanings were focused and reality could be fixed; when that sort of belief disappeared, things became uncertain and open to interpretation.

曾经有一段时间，意义是集中的，现实是固定的;当这种信念消失时，事情就变得不确定了，可以解释了。

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Imagination is not something apart and hermetic, not a way of leaving reality behind; it is a way of engaging reality.

想象不是孤立的、封闭的东西，不是把现实抛诸脑后的一种方式;这是一种融入现实的方式。

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I think success has no rules, but you can learn a great deal from failure.

我认为成功没有定律，但你可以从失败中学到很多东西。

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If a book about failures doesn't sell, is it a success?

如果一本关于失败的书卖不出去，那它算成功吗?

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