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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

  • -- George P. Rowell 乔治·P·罗威尔

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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Advertising Writers And Writing

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When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

在做广告的时候，最好把自己想象成某个潜在客户客厅里的不速之客，他拥有让你瞬间消失的魔力。

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On the trail of another man, the biographer must put up with finding himself at every turn: any biography uneasily shelters an autobiography within it.

在追寻另一个人的道路上，传记作家必须忍受发现自己无处不在的痛苦:任何传记都不容易把自传掩藏在其中。

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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

大多数对广告的批评都是写在对这些机构内部实际情况的无知。

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We absolutely need to reform the Congressional budget-writing process.

我们绝对需要改革国会的预算编制程序。

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