The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

-- George P. Rowell 乔治·P·罗威尔

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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Advertising Writers And Writing

相关名言

Every human being has hundreds of separate people living under his skin. The talent of a writer is his ability to give them their separate names, identities, personalities and have them relate to other characters living with him.

每个人的皮肤下都住着几百个人。作家的才能在于，他能够赋予他们独立的名字、身份、个性，并让他们与与他生活在一起的其他人物联系起来。

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Promise, large promise, is the soul of an advertisement.

承诺，很大的承诺，是广告的灵魂。

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If you can afford to advertise, you don't need to.

如果你能负担得起做广告，你就不需要做。

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Memoirs: the backstairs of history.

回忆录:历史的后门。

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