Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

-- Sara Paretsky 莎拉帕勒斯基

大多数人既没有钱在广告上花钱来引起读者的注意，也没有报纸或杂志上的熟人来让他们的书得到评论。

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People Advertising

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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

广告的力量远不如广告商和广告批评者所宣称的那样强大，广告公司在黑暗中捅的刀要比他们在公众意识上做的精确显微手术多得多。

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

许多制造商私下里质疑广告是否真的能销售他们的产品，但又隐约担心，如果他们停止做广告，竞争对手可能会抢先一步。

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It's also ironic that in the old days of tape and tape hiss and vinyl records and surface noise, we were always trying to get records louder and louder to overcome that.

同样具有讽刺意味的是，在过去磁带和磁带嘶嘶声，黑胶唱片和表面噪音的日子里，我们总是试图让唱片声音越来越大来克服这一点。

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I'm no good with chords. I'm horrible with chords.

我不擅长和弦。我不擅长和弦。

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