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Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

  • -- Sara Paretsky 莎拉帕勒斯基

大多数人既没有钱在广告上花钱来引起读者的注意，也没有报纸或杂志上的熟人来让他们的书得到评论。

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People Advertising

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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People have said things about me, and wrote and criticized me about things in the past, but it goes in one ear and out the other.

在过去，人们对我说过一些关于我的事情，写过一些关于我的东西，还批评过我，但是这些话都是一个耳朵进，一个耳朵出。

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People seem to enjoy things more when they know a lot of other people have been left out of the pleasure.

当人们知道很多人被排除在快乐之外时，他们似乎会更享受快乐。

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The more informative your advertising, the more persuasive it will be.

你的广告提供的信息越多，就越有说服力。

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