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And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

而且，越来越多的企业真的想做正确的事情。他们自我感觉更好，他们的员工感觉更好，他们的客户也感觉更好。我认为这在跨国公司中也是同样的道理，但是在这种情况下很难表达出来。

— Paul Hawken 保罗·霍肯